I took on the rebranding of Clinique in my Design & Visual Communication - I class, where the objective was to select a brand for visual rebranding. Extensive research, including the brand's history, mission & vision statements, market analysis and competitor analyses, and visual aspects, informed the creation of a more successful visual brand. This encompassed a new logo, type treatments, patterning, color palette, icons, and various other elements. My responsibilities included crafting brand guidelines, a brand book, and logo. Throughout the project, I utilized InDesign and, Illustrator.